DESIGN BRIEF
Name
Name
First Name
Last Name
Title / position
Company Name
Website
http://
Email Address
Address
Address
Address 1
Address 2
City
State/Province
Zip/Postal Code
Country
When, how and why did your business start?
Describe your business personality and culture
What is unique about your business?
Why would your target audience choose you over another?
How would you describe your ideal customer?
With your target audience in mind, which of the following visual traits would best reflect your business?
In the interest of a targeted brief, please keep your selection to around 5 words
warm
cool
light
bright
eclectic
minimalist
clean
fresh
high-end
understated
stylish
contemporary
cutting edge
innovative
bold
subdued
dynamic
vibrant
classic
traditional
beautiful
romantic
glamourous
refined
elegant
retro
quirky
vintage
friendly
decorative
earthy
ethereal
fun
artistic
beachy
natural
street
casual
sporty
What positive/negative associations do your customers make about your products/service?
Project details — please list the items you would like to include in your design wish list
Please list your existing brand specifications and mandatory inclusions
For example, existing logo, brand colours, contact details to appear on design
Are there any specific design elements or styles you wish to avoid?
Please list anything you find inspirational, and if possible, tell me why it inspires you
For example: websites, businesses, people, products, logos, product designs etc
What is the concept deadline for this project?
What is the concept deadline for this project?
MM
DD
YYYY
What is the print deadline for this project?
What is the print deadline for this project?
MM
DD
YYYY
Who is responsible for the approval of the design concept and proofs?
Anything else you would like to add?
Thank you! I will be in touch shortly xo
